Ross computerized the business and saw it boom in the 1980s. But even as online sales of books became a major revenue source for bookstores, Ross resisted the trend.
It ran counter to Cody's founding philosophy -- books were meant to be browsed in person and knowledge discovered, he said Sunday.
"Students today, they use the Internet. They read their textbooks," Ross said. "In the '70s, they had wide-ranging intellect."