Showing posts with label the plague of consumerism. Show all posts
Showing posts with label the plague of consumerism. Show all posts

Tuesday, July 12, 2016

"The Truth about Psych Camp" is now on Audible!

Just in time for summer vacation, and perfect for your approximately 40-minute commute. My short story, "The Truth about Psych Camp," is now on Audible. With fabulous narrator Luci Christian.


Monday, February 03, 2014

Consuming ambivalence

Do a Google search on "consumer culture ambivalence," and you will get "about 245,000 results." So, apparently, this is an issue.

But perhaps I don't need to tell you that. Because there seems to be something deeply ingrained in the experience of buying anything--other than, perhaps, food--that induces discomfort. At least for me. Do I really need this thing? I mean, really, really, need it? Or am I just adding to the stuff that surrounds me, separating me from a more authentic experience of life? I desired this thing, which is why I bought it, but now I kind of hate it, because it tricked me. I wanted it, but I didn't really, really, really need it. The thing made me confuse want with need.

Thoreau, of course, was quite the scold on this topic:

I used to see a large box by the railroad, six feet long by three wide, in which the laborers locked up their tools at night; and it suggested to me that every man who was hard pushed might get such a one for a dollar, and, having bored a few auger holes in it, to admit the air at least, get into it when it rained and at night, and hook down the lid, and so have freedom in his love, and in his soul be free. 

However, we know Thoreau was kind of a nut. Admirable, but impossible to imitate; in fact, not even he could really walk the talk. As Paul Theroux says of his near-namesake

During his famous experiment in his cabin at Walden, moralizing about his solitude, he did not mention that he brought his mother his dirty laundry and went on enjoying her apple pies.

Did he also occasionally buy some snappy new boots in downtown Concord? But I ramble. My point, or my question, is: how do we decide when our consumption has gone overboard?

A book called The Ambivalent Consumer: Questioning Consumption in East Asia and the West, says the decision is cultural:

People believe consumption has become excessive ... when it threatens a culturally understood "balance" with morality, citizenship, production, saving, or the environment.

I'm at the point where any consumption feels like too much. Yes, deep inside, I'm Henry David. And yet, under these circumstances, buying feels somehow gleefully naughty, like an act of defiance, or a piece of apple pie. There's just no way out.

The things will always get us in the end.


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Tuesday, July 17, 2012

Advertising, fiction, and Mad Men

So I recently figured out that people want the same thing from advertising as they do from fiction: an emotional experience. In advertising, that experience is designed to spur you to buy, or at least think favorably, about a product or service--which may or may not be an admirable goal. In fiction, that experience leads to ... what, exactly? If there's a purpose beyond giving the reader pleasure (and I don't think there needs to be), perhaps it's strengthening the reader's capacity for empathy. Some studies show fiction actually does do this, although it could still be a chicken-and-egg problem (maybe more empathic people tend to read more in the first place).

At any rate, at the heart of both successful fiction and successful advertising is people's hunger for emotional experience. Not just pure experience, though--it somehow needs to be at a remove, so that it's safe and understandable, as well as powerful. You want the experience plus the meaning, or the solution. Fulfill that hunger, and you've got yourself a happy reader, or a willing buyer.

All of this reminds me of a scene from the first season of Mad Men, which has always stuck with me. Here, Don Draper presents his campaign for the Kodak slide "wheel," which he has renamed the Carousel. I find this a tremendously moving, and telling, scene. It's layered by Don's own nostalgia for a childhood he never really had, and for a family that, even now, is not exactly his (because he cheats on his wife, and, as we begin discovering in this season, he's assumed another man's identity). His longing exists, as perhaps it does for all of us, because he can never have what he seeks: a true home, an ideal past. He can only have a substitute, or talisman--the slides, and the projector that lets him see them. But the scene is also powerful because it illustrates the genuine power of advertising. There may be something sinister or shallow in its motives--the bottom line is always shareholder value, and eventually the projector will end up in landfill, or, as in my family's case, in a box in the garage marked "SLIDE PROGECTOR." Yet the emotion the campaign generates, in Don and in us, is anything but false. And that's why we still, at least somewhat willingly, respond to ads and to fiction: we want this genuine experience, in any form we can get it.




Tuesday, May 29, 2012

"Show, don't tell" and hoarding

I spent the past two days purging old clothes from my closets. I hauled five bags of stuff off to Goodwill, and upon returning home, I felt ... awful. My sense is that one is supposed to feel liberated on such occasions, and also not a little holy for contributing to charity (though one is also aware that clothing donations from the first world can interfere with nascent clothes-making businesses in the third). While I kept reminding myself of how lame it is to hang onto stuff I don't wear, when others might be able to use it, when I drove away from the Goodwill container I felt almost like I was fleeing the scene of a crime I had just committed.

Yes, things are just things. And yet they are not. In the same way that in fiction, the specific, telling detail is a window into a character's psyche, things--in our consumer society, anyway--are portals to the past. To me, even the most trivial piece of clothing I heaved into the Hefty bag had some bit of memory stuck to it, along with lint and cat hair. I almost always remembered where I'd bought the thing, and what life was like at that time (I really have hung onto things far too long). If the piece of clothing was a gift, well, so much the worse. How ungrateful I felt for never wearing that jacket (even if it didn't fit, or made me look like Carmela Soprano, or both). How I felt like I was stabbing the giver in the heart, like I was tossing a kitten out of a car into the rain.

It's my guess that although I may be nuttier than many in this area, I'm not alone. (I am fortunate, too, that our condo is small enough that full-on hoarding is simply not possible.) Consumerism, I think, depends on this fear of loss, especially of the loss of memory. We buy to ward off Alzheimer's, and we give to keep others from forgetting us. Those aren't the only reasons, of course, but they come into play--maybe more so when we feel ourselves isolated, and people close to us start dying, and we start to think of how many people we've already lost track of over the course of our lives.

What will keep our memories for us, if not objects? Stories? Facebook? The Cloud? Fine, but we can't touch and see these things in the same way I could have--but didn't--wear that TV-test-pattern sweater I bought in England two-plus decades ago. You can tell stories to kids and grandkids, but if they're not connected to tangible things, those stories mutate and dissipate over generations, even if they're written down. Objects don't change, although they do decay, and their original appeal or function can become questionable.

This is where Buddhism is supposed to help, right? Impermanence, impermanence. Further: giving up clothing is nothing compared to giving up one's life, which is what Memorial Day is about. Yet Memorial Day is also about sales. It really seems like this endless circulation of stuff through our lives is really the presence (presents?) of death.

Anyway, I've moved more junk into the empty spaces in the closets, so there's lots more space in my office now. That's kind of nice.

Thursday, October 06, 2011

Elegance and the everyday

I'm an Apple apostate. My first computer was a Macintosh 512K Enhanced. I worked that baby all the way through college *and* grad school, feeding it floppy disks like so many potato chips which I failed to properly label and lost. Then I went to work in the corporate world and everyone--except the graphic designers, those hippies--used PCs. There wasn't much of a choice back then, if you wanted to, you know, run software.

Over time one device intertwined with another, and I've been fully PC for over a decade. And it's been fine. Really. PCs work. It's only occasionally that I feel a twinge of envy as some Apple person breezes by in their architect eyeglasses, carrying some irresistible device that I really don't need. I console myself that my PC was cheaper and works just as well, and...

But PCs are the strip malls of personal computers. They are function without form. We need inexpensive groceries, quickly, and an easy place to park the car to get said groceries. Hence the giant parking lot in the center of town, ringed by bunker-like chain stores and anchored by the gigundous Safeway. You know, fine. It works. No one set out to build a temple here. But, Christ, it's ugly. And somehow a little disrespectful, as if consumers--which is all we are, in this mindset--really care about nothing besides saving money. We don't really care what our cities and towns and thoroughfares look like, just so they get us where we're going (which is where, exactly?).

I know, I know: meeting our basic needs as inexpensively as possible is important, especially in these times. You can't feed elegance to your kids. Also, it's not like Apple is a great roar of protest against the degradations of consumer culture. It is one of that culture's most potent sources of fuel, and waste--the lovely, pretty much unnecessary gizmo that causes you to toss your previous gizmo into the landfill.

Still. Steve Jobs and Apple insisted that the most utilitarian possible object, the computer, should be elegant. Using it should not just satisfy us, but please us. It seems like a small thing. After all, we can find beauty at the art museum, or on the mountaintop, or in the concert hall, if we need it, right? Why should everyday, functional objects also be beautiful? Well, because they pull us one step back from the abyss of what Russians call "poshlost'"--the depressing mix of banality and vulgarity for which there is no equivalent English word. Every ugly, purely functional, hastily slapped-together thing that catches our eye is another little poke in the eye: we don't need anything better; we don't deserve better; we aren't better. Not settling for everyday ugliness is a little rebellion.

So here's to Steve Jobs and the elegance of the everyday. I really do not need an iPad. But I really want one.

Thursday, October 29, 2009

Get over yourself, English major! But not completely

An interesting discussion is going on over at Nathan Bransford's blog. Bransford's an agent, and he wrote a post on Tuesday reminding all of us English major types that when we write query letters, we need to Knock Off the Analysis Already. Agents don't want to read queries that talk about all the high falutin themes (love, loss, evil, capitalism) you "explore." They want to know what happens in your story. The plot. Even if your book is literary. So, I knew that, but I do need to be whacked with that reminder now and then.

But then a bunch of commenters wrote in to say that they *only* wanted to be storytellers, entertainers, light fun fluff-makers, and anyone who deals in themes at all is a pompous ass (I paraphrase). So Bransford has written another post re: no, literature is not really that democratic, and trying new, difficult stuff is good. Only, sometimes, really tough stuff doesn't sell. It's the usual problem. You are most lucky if you are good at writing gripping plots that just naturally throw off sparks of meaning as they barrel forward. If your gifts and / or ambitions are more complicated, then you have some choices to make.

Wednesday, March 04, 2009

Is shopping online greener?

I've often wondered about this. The answer appears to be yes, with caveats. Obviously taking mass transit and shopping local stores is better. And what of the drive-to-independent-bookstore vs. shop-at-Amazon dilemma?*

Then there's the greenest solution of all: just quit buying crap. My problem is that I find it far more pleasant to buy things online than to go out shopping. I prefer to wear clothes that don't even fit to the prospect of being in an actual store, being attended to (god help me) by a salesperson, and trying things on. So for me, going out to shop may be greener. I'm more likely to leave empty-handed, and probably to decide not to go in the first place.

*UPDATE: Looking at the article again (i.e. actually reading instead of skimming), I see that buying books at Amazon is not so green. You only want to buy from aggregators that don't ship out of central warehouses, which is not the case with Amazon's "media" products.

Monday, February 16, 2009

Surviving

In this week's NYT Book Review, Jennifer Schuessler brings up a really interesting point made by Greil Marcus twenty years ago. Apparently I missed it the first time around, but it seems more true today than ever: the word "surviving" has come to mean the same thing as "living."
In his 1989 cult hit “Lipstick Traces: A Secret History of the 20th Century,” Greil Marcus uncorked a memorable riff about the obsession with surviving in ’70s pop hits like “I Will Survive,” “Soul Survivor” and “Staying Alive”: “Through the magic of ordinary language, ‘survival’ and its twin, ‘survivor,’ wrote the 1960s out of history as a mistake and translated the 1970s performance of any act of personal or professional stability (holding a job, remaining married, staying out of a mental hospital or simply not dying) into heroism. First corrupted as a reference to those ‘survivors’ of ‘the Sixties’ who were now engaged in ‘real life,’ the word contained an implacable equation: survival was real life.”
Schuessler goes on to note that the NYT archives show 134 occurrences of the word "survivor" in 1980 and 652 in 2008. She does not make any suggestions as to why this has happened, and since I haven't read Marcus, I can only venture what is probably a platitude about post-war generations who feel guilty about being too comfortable. With few exceptions, the privileged classes in this country have not been called upon to do much of anything, other than hold a job and--if it suits us, or is allowed to us in the first place--remain married.

It's one reason Bush's admonition to the nation after 9/11--Go shopping!--was profoundly disappointing to the point of ruin. We aren't capable of anything else, he seemed to be telling us; and worse, he said it with no sense of how little we'd all come to expect of ourselves. Again, I think it started with Reagan, who, with great rhetorical skill, turned selfishness into patriotism. Want to help your country? Call your congressman, he told us, and tell him you want lower taxes. Don't help the poor; don't volunteer for the Peace Corps or the military (it's the poor's job to get killed, and we'll be sure to praise them to the heavens for doing so). Don't plant those damn polluting trees. All these things are counterproductive. But sit on your growing ass and gloat about not toppling over--you're a patriot!

For a generation, we, the relatively well-off,* have had no expectations placed on us as citizens. So many of us have turned to asking things of ourselves for ourselves--overcoming addictions, real or perceived, for instance. As the flip side of what we now call survival, self-improvement is certainly not a bad thing. But it has become an end in itself. With no larger implications, all one's personal struggles and triumphs become magnified to epic scale.

People do want something to be asked of them. They want to struggle with inertia, to translate their personal success into lasting significance. It's clear that part of Obama's appeal is that he promised to ask us to sacrifice, though what that entails, none of us really knows yet. In any case, with this economic collapse, we will suffer more, whether we want to or not. I really hope Obama and our other leaders use this opportunity to reframe our self-image as Americans. What we ultimately must overcome is the stultifying mindset brought on by decades of globalized consumer capitalism.

*UPDATE: By "relatively well-off" I mean the various, always shifting levels of middle class and higher.** This brings to mind another point about "surviving," inherent in the original Marcus quote. Being a "survivor of the sixties" means, in general, crossing the gulf from dirty fucking hippie (DFH, a phrase I think Atrios coined) to Nixon's Silent Majority. Not that the former DFHs believe what the Silent Majority believed, exactly, but they started to resemble them for all intents and purposes, and that caused no end of anxiety.

I've been dipping into Rick Pearlstein's fascinating book Nixonland, which explains in great detail how Nixon, aided by Agnew, Saffire, and others, created the Silent (White) Majority specifically in contrast to the DFHs and Angry Scary Blacks. Those who played by society's rules--an act which by definition entailed silence--were explicitly elevated to hero status. So it seems like two strains of "survivors" actually come from this. The first, as Marcus suggests, is the former DFHs who may repudiate their former actions, while at the same time wishing they were still doing them, or at least hoping those acts had some value. The second is those who bought Nixon's line that ordinary life, i.e. compliance with the status quo, is heroic. Obviously these two strains are not mutually exclusive by any means. I'm sure I've taken comfort from time to time in the thought that I'm a good person for doing what I've been told--and it's an easy hop from "good" to "heroic." One needs such compensation especially when compliance does not seem to lead to any very compelling rewards. One gets to keep one's job and one's health insurance a little while longer, is all.

**Of course, the financial crisis also reveals that the "well off" are not so "well off" after all. Built on absurd mortages and credit-card debt, much of this well-off-ness was quite literally fiction. We can certainly expect a spate of memoirs about surviving foreclosure and so forth. But is it heroism or just regression to the mean?

I'll leave for another time my thoughts on this even-more-wonderful-than-usual Slacktivist post, detailing the shift from progressive optimism to apocalyptic vengefulness in American evangelical Christianity. But it definitely has something to do with this inwardly focused concept of surviving, and the idea that trying to improve life on earth (as opposed to one's own soul) is a waste of time. I'll just say that in sympathizing with this view, Reagan, that supposed relentless optimist, was a pessimist.

Saturday, December 27, 2008

Little conundrummer boy

This year I banned Christmas music from the household. However, I have ventured outside these past few weeks and into stores, where the only song that ever seemed to be playing was "Little Drummer Boy." It was never the same version twice--at least I don't think so--and I see on Wikipedia that there are over 200 recorded versions of this exceedingly virulent earworm.

So here's what I've been wondering:

Does the playing of "Little Drummer Boy" in stores over and over and over subtly undermine the capitalist enterprise? The song, as you will recall, is about a "poor boy" who visits the baby Jesus, but has "no gifts to bring"--at least none "fit to give a king." In desperation (?) he plays a little number on his drum and the baby Jesus smiles at him. So this could suggest that material gifts are not necessary, and never were necessary, at Christmas. The wise men weren't so wise to haul that gold and frankincense and myrrh across the sands after all. The boy gives of himself by sharing his special (and perhaps only) talent, which is all Jesus really asks.

On the other hand, perhaps the drummer boy only gets a pass because, as he explains to the linguistically adept newborn, he is a "poor boy too." If he weren't poor, he would have been expected to cough up something nice in a gold or a myrrh. Each according to his means, in other words, which could be a nod to either communism or pre-easy-credit capitalism. But if he hadn't pleaded poverty, would Jesus have been pissed at getting a drum solo when he expected something he could melt down and sell later on?

So what's the message of this song, and how is the message affected by hearing it on a Muzak program amid the glare of fluorescent lights and the whir of hysterical consumption? As we shop along to its insidious thrum, do we think, wow, I'm glad I'm not so poor as to be reduced to playing a drum. I can offer the finest gifts--or I ought to, anyway. Maybe I haven't spent enough on Aunt Martha. OR--what the hell am I doing here? All this junk I'm buying just reifies, and further complicates, the family psychodrama that blows into town like a storm system every year. By god, we need to simplify our lives! I'm putting this chafing dish back! Aunt Martha will understand, if I just explain it in exactly the right words...

Certainly if the song is meant to be subversive, it isn't working. Merchants see it as no threat. Or perhaps the constant repetition is what robs it of its power.

Tuesday, December 09, 2008

What is money?

This is a question I've had for a number of years, and it's even more baffling now. I am beginning to gather that one reason for the current financial crisis is that no one really knows. Perhaps everyone is beginning to realize that money is a species of mass delusion like religion--only worse, because questioning it brings about real and immediate consequences.

I remember being taught, as a little kid, that every coin or dollar bill I had represented an amount of gold in Fort Knox. If I wanted to, I could show up at the Fort and demand my bit of gold in exchange for my currency. The system was designed to save our backs; otherwise we'd all have to drag around sacks of gold and the most wealthy would end up horribly crippled--who wanted that? It all made good sense, and I happily did my part as a consumer for many years, a little gold nimbus hovering in the back of my mind every time I performed the ritual of exchange. Apparently, though, none of this has been true for quite some time, and the only people who want it to be true are right-wing, tin-foil-hatted survivalists.

The gold standard is problematic for a couple of reasons I can think of. One--mining gold is terrible for the earth and for the people who do it. Two--what's really so great about gold? It's pretty, it's malleable, it's hard to get (see One, above)--but so what? There are other pretty objects, as different civilizations have shown by trading in beads, shells, etc. So is the issue beauty combined with rarity? But if rarity, or difficulty in attaining (which may be, in fact, the same thing), means *doing damage* in order to attain, what's the value there? In one way or another, we have to pay for that damage.

OK, so back to what money is now. If it represents the combined value of all goods and services produced in this country (and in the world, too, I guess), that seems to be a tautology: money is worth what we buy with it. There are goods we don't buy, services we don't use. In any case, we're back to mass delusion. Now, we're all deciding that Hummers, for instance, aren't valuable after all. What happens if the concept of value starts getting radically separated from the material world? Can we monetize time, for instance, in a way that would support our current economic system? Or is that just another form of barter--if I give you five hundred hours of my time for a Prius, does that just mean I'm doing something I'd rather not be doing during that time, like working? And how do I prove I've worked, if you weren't there to watch me--by giving you the money? Is there no escaping the material world? Does value always entail some form of money?

Some economist on Marketplace last week finally raised this question, and said something to the effect that money is now nothing but numbers on screens. Because of all these complicated financial instruments (like derivatives), no one knows what the numbers really represent. The problem is, in a nutshell, that everyone has started wondering. And the powers that be want us to just shut up and stop asking questions--don't even think the questions, or you are sinning and there will be consequences. The system will crash and you will be poor.

Monday, August 11, 2008

She who hesitates

...finds out that the amazingly insightful blog post she was dreaming about a few days ago has already been written, at Sadly, No!

“[E]litism” in this country isn’t defined by how much money you have, but whether you ever enjoy your life. For instance, you can make a lot of money and not be an elitist if your work is joyless and purposeless. This is why the Waltons are considered salt-of-the-Earth types, even though they’re the richest family in the world: because the only joy they get out of life is exploiting cheap labor both here and abroad to produce and sell cheap plastic crap. And since the Waltons are such miserable people, it’s hard for the average spite voter to feel much resentment toward them, since they’re basically richer versions of themselves.

Thursday, July 10, 2008

Sociological observations based on forced viewing of Fox News and Maury Povich simultaneously

I begin by saying I'm very grateful to the Arrillaga family for providing Stanford University with a state-of-the-art* workout facility. I take advantage of it several times a week, and I can say it has contributed markedly to my physical and mental health. However a pestilence has recently invaded this pristine territory. I don't mean the flesh-eating bacteria that supposedly thrive on the handles of elliptical trainers. I mean television. Some misguided soul has hung six viewing screens (in two rows of three) in the cardio area, and try as I might, I cannot ignore them. And the shows are helpfully closed-captioned, so I won't miss any of the stupidities uttered by the braindead megaphone.**

More often than not, I have found myself with the choice of the following emanations: ESPN, probably the least offensive of the three, and admittedly wonderful when they show tennis; Fox News; and--no, he's not dead--Maury Povich. Today I had the opportunity to ask myself: which is worse, Fox or Maury? Fox needs no introduction. Maury, for those who don't remember, hosts a talk show in which people, usually couples, usually African-American, are lured on to participate in an emotional cage-fight. Secrets are revealed (the baby isn't his! She slept with a woman! He's a peeping Tom!), leading to screaming, crying, chasing around the studio, and, rarely, a tentative reconciliation which belies the fact that these two have just ruined each others' lives. Maury appears to function as a kind of Satanic therapist. However, I was not really able to come up with an answer about which show I would choose to watch while being tortured.

I would have given the nod, very reluctantly, to Fox, except for something I observed about the commercials on both shows. I was watching at about 2:30 in the afternoon, and Fox showed a preponderance of ads for what you might call less-than-vital household products. There's a thing called a Green Bag that keeps your fruits and vegetables fresh for days, nay weeks, longer. Carrots kept naked in the crisper are bendy and brown, while Green Bagged carrots crack, like so! There's a similar, more industrial looking device for meat, thanks to which you can now buy pork chops in bulk and save money! (Vegetarian rant postponed; just go give PETA some bucks.) I also saw at least two ads for a plastic globe, available in several colors, that you fill with water and stick in your houseplants, to avoid the agony of pouring water directly into the plants.

I conclude that at this time of day, Fox assumes its audience to be middle-aged housewives with no aspirations besides tinkering around the edges of their domestic systems. Whereas during Maury, which certainly offered its share of ads for dumb stuff, I also saw several commercials for Heald Technical College and possibly another school as well. These ads featured women of all races earning degrees and getting jobs. Women who watch Maury, it seems, are home, but don't want to be there--at least not for long. Judging from what we see on Maury, they're wise to get out as soon as possible. But on Fox, we learn that everything outside is scary: rapist camp counselors! Terrorists! Black people running for president! Better to stay inside and tend to your carrots and plastic balls.

*minus lockers or showers, a widely discussed and mystifying omission
**trademark George Saunders

Monday, January 28, 2008

Peaceful progression

I dislike the "Possessed" column in the Sunday Style section of the NYT as much I revile the "Consumed" column in the Sunday Magazine. Must there be not one but two overt celebrations in the very same paper of having, accumulating, buying, owning, to say nothing of the myriad implied celebrations in a good chunk of the articles, plus the ads? Are we not more than this? At long last, are we not more?

However, Trev told me that a present I gave him for Christmas (which he picked out) has changed his life. It is this thing: the Hammacher Schlemmer Peaceful Progression Wake Up (not Alarm) Clock. It's about a foot high and looks like a robot servant from a 50s science fiction movie. It's even in black-and-white, except for the green display and the ladder of lights that discreetly come on, one at a time, a half hour before your wake-up time. If you're lucky, the first light wakes you up with a red-orange glow that is not unlike dawn. In our case the alarm sits next to a bunch of orange-red fake flowers that I can pretend is a cloud, so the whole effect is quite pleasant. At T minus 15 minutes, a sound begins to play. We chose the Zen music (the usual flutey stuff) because the cricket and bird sounds were those of terrified crickets and birds, and the ocean sound was a tsunami. At Wake Up Time, however, it's no more Mr. Zen Clock and the beeping that you know from every other alarm clock begins. This feature cannot be turned off, and you lie listening to the Zen music in increasing dread of the beeping. So you get up.

Trev says he sleeps better knowing that he'll be awakened in this relatively humane way. So consider this my Possessed and Consumed column. I do not go so far as to suggest that you order one of these clocks, which appears in the Hammacher Schlemmer catalog on an airplane near you--alongside, I'm not kidding, a motorized cooler that you can ride.

Monday, December 03, 2007

Ratatouille

I finally saw this film, which sent A.O. Scott of the Times, among others, into paroxysms of praise. Never before has an animated film, etc. It's the story of a rat who dreams of being a great chef, and succeeds with the help of the goofy young garbage boy (who does the actual cooking since the rat can't, or shouldn't, use kitchen tools). Apparently the tale was sincerely uplifting to many sophisticated critics. The animation is state of the art, though marveling at how realistic something looks seems less and less like a meaningful aesthetic experience. And overall I found the movie incredibly dismaying. Pardon my Berkeleyism, but:

--There is one female in the entire film, not counting possibly a few shadowy diners who never speak. The female is an ambitious underling who expresses rage about the male-dominated world of restaurants by slinging her knives around. (Male viewers laugh nervously and knowingly.) She is supposed to be great at her work, but her role in the film is to step aside while the rat-and-boy team climb to the top in a matter of weeks. There are no female rats in the entire large "clan." Maybe the filmmakers thought this was a compliment of sorts, but note this: both the garbage-boy, Linguini, and the rat-chef Remy are motherless. Linguini's mother is dead; I don't remember what happened to Remy's mother, if it's even explained. Yes, that's the usual Disney Bambi terror/fantasy, but the overall impression is that the filmmakers like this boy's world just as it is.

--The villain in the film is a dark-skinned North African type. There is one other dark-skinned cook in the kitchen who plays a minor role, and all the other humans are white. Yes, I hope we've moved beyond the tentative Deep-Space-Nine Star-Trek-Enterprise universes, where the writers are so afraid of offending that the black characters are not only moral paragons, they have no personality whatsoever. But in an animated film, skin color is a very specific technical choice. They are not working with a specific actor's appearance, but assigning the exact appearance they want to the character. Villain = dark person with heavy accent.

--It goes without saying that the "good" people have American accents, and the "bad" people have either English or French accents. The film is set in Paris and all the characters are supposed to be French. (The female love interest does sound vaguely French, but we've already dealt with the fact that she's female and therefore second-class. She can afford to have an accent.)

--Finally (as Trev pointed out) several characters insist over and over again on the most important moral principle in the world: Do Not Steal. Not even if you're starving can you steal a chunk of bread. It is OK to kidnap and tie up the dark-skinned man and the health inspector and throw them in a closet. But Do Not Steal, especially from companies; it is Wrong. So don't even think of illegally downloading or copying any Disney products, kids.

If this movie is our current inspirational message to the young, I'd say we have gotten exactly nowhere since the 50s. The progress in animation technique may even serve to disguise the retrograde message--and it is a message, believe me.